Sometimes it’s a place you need to reach, like an office move or road trip. Sometimes it’s a point in time, such as a project launch or report release. Or it could be team values or goals – your lights on the horizon – that inspire you to keep going and doing the right thing. Whatever the destination, bringing people along on your journey with purposeful communications is always just as important as getting there.
Based in Atlantic Canada, Thataway is a strategic communications consultancy ready to help you spark shared purpose and bring people along on your journey. When we work together, you can expect me to bring:
gained through 20 years of communications leadership and action
shaping organizational culture, change, storytelling and sustainability
from multiple sectors, including energy, retail, higher education and media
including strategic thinking, planning, storytelling, design and tactical delivery
collaboration, clarity, cheerfulness and occasional use of Aussie slang (crikey!)
Thataway is me, Simon Couper – a proud husband, dad and Canaussie. I’m a seasoned communications leader with more than 20 years’ experience across multiple sectors. As the Owner and Principal of Thataway Communications, I strive to bring strategic thinking, purpose-led storytelling, impactful writing and editing, and ESG savvy to every project. I’d love to learn more about you and where your team is headed.
What is the why behind your organization and project? I’ll explore this with you, hone your purposeful story, and set your communications project up for success.
I’ll deliver incisive strategic planning and execution, scaled for your project, to achieve your communications goals.
I’ll help your team create effective reports and presentations, based on a design approach that works hand-in-hand with your purposeful strategy and story.
Every Thataway project is underpinned by an authentic voice, strong writing and rigorous editing.
Simon Couper
Thataway Communications
Owner & Principal
Halifax | Nova Scotia | Canada
