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Communicate with purpose. Inspire people to join your journey.

Where are we headed? Thataway.

Sometimes it’s a place you need to reach, like an office move or road trip. Sometimes it’s a point in time, such as a project launch or report release. Or it could be team values or goals – your lights on the horizon – that inspire you to keep going and doing the right thing. Whatever the destination, bringing people along on your journey with purposeful communications is always just as important as getting there. 

About Thataway

Based in Atlantic Canada, Thataway is a strategic communications consultancy ready to help you spark shared purpose and bring people along on your journey.  When we work together, you can expect me to bring:


gained through 20 years of communications leadership and action


shaping organizational culture, change, storytelling and sustainability


from multiple sectors, including energy, retail, higher education and media


including strategic thinking, planning, storytelling, design and tactical delivery


collaboration, clarity, cheerfulness and occasional use of Aussie slang (crikey!)

Simon Couper

Great to meet you

Thataway is me, Simon Couper – a proud husband, dad and Canaussie. I’m a seasoned communications leader with more than 20 years’ experience across multiple sectors. As the Owner and Principal of Thataway Communications, I strive to bring strategic thinking, purpose-led storytelling, impactful writing and editing, and ESG savvy to every project. I’d love to learn more about you and where your team is headed. 

How I can help your team

Road sign

Share your purpose

Purpose Statements | Organizational Storytelling | Vision & Values

What is the why behind your organization and project? I’ll explore this with you, hone your purposeful story, and set your communications project up for success.

Child reading a map

Shape your strategy

Best-Practice Research | Risks & Opportunities Scans | Communications Plans | Content Strategies | Project & Event Plans

I’ll deliver incisive strategic planning and execution, scaled for your project, to achieve your communications goals. 

Person writing on post-it notes

Update with impact 

Sustainability & Corporate Reports | Presentation Decks | Board Updates | Executive Summaries

I’ll help your team create effective reports and presentations, based on a design approach that works hand-in-hand with your purposeful strategy and story. 

Wooden type letters

Get it write right

Leader Messages | Corporate Communications | Feature Writing | Web Writing | Proofreading 

Every Thataway project is underpinned by an authentic voice, strong writing and rigorous editing.

Get in touch

I’d love to hear where your team is headed and talk about how purposeful communications can power your journey.

Simon Couper
Thataway Communications
Owner & Principal
Halifax | Nova Scotia | Canada